Start with one thing the website needs to do well
Do you want customers to understand your service, request advice or buy something? Choose one main goal. A website can do many things, but the homepage still needs to make the most important action clear.
Try writing one sentence: Who does this website help, and what does it help them do? If the answer is vague, describe a real customer situation. This helps the design team decide how to order the content.
Gather content before choosing an interface
Prepare an introduction, service list, images, contact details and common customer questions. Mark what is ready and what needs writing or photography support.
Share a few reference websites, but explain what you like: product presentation, readable typography or a simple form. This helps the design team understand the need, not just the colours.
Separate essentials from what can wait
Divide features into launch essentials and later additions. A contact form might be needed immediately; a member system should only be included once you know what people will use it for.
Finally, note your estimated budget, timing and content approver. These details help discuss scope; they are not a commitment to a price or delivery date.
Facing a similar challenge?
Clarify your idea with Studio ↗
