How often will people return?
If customers mainly learn about your brand, view services and get in touch, a website can be a suitable starting point. They can open a link without installing anything.
If a product supports repeated daily tasks, a dedicated app may be worth considering. Frequency of use is only one factor, though; it does not automatically mean you need an app.
List the capabilities you really need
Does the product need to work offline, access device features or send notifications in a particular flow? Describe the situations rather than just naming features.
The development team needs to check these requirements on the target platform. Browsers and devices have different limits; do not assume every feature behaves the same way.
Plan for life after launch
Beyond design and development, consider updates, testing, user support and content management. A suitable solution must be something your team can maintain.
If the needs are unclear, start with a prototype of the most important flow. Testing with users makes the platform discussion more concrete.
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